In this mobile era, the retail industry has already reached to the mobile tipping point. The number of mobile users is greater than the number of desktop users. Like any technological transition, there are various businesses, who are still lagging behind.
If you wanted to make a profit from the mobile revolution, it is important that you first comprehend why mobile application users are generating more value as compared to the mobile browser users.
Moreover, businesses with the high budget can afford to employ both mobile websites as well as applications, whereas other companies might have to select one of them. However, the choice between mobile websites and apps mainly depend on the cost, features, usability, and the audience they serve.
There is a higher volume of mobile web users for retailers, and there are 4 different reasons that the mobile app users boost more value over their mobile web counterparts.
Let’s have an instant look at the reasons why mobile app users generate more value than mobile site users:
Do you know that proximity marketing is the most advanced thing? It is a right choice for you if you are performing it accurately. Proximity marketing is one such marketing that influences offline channels.
It also attracts more customers to visit your stores, come to an event venue, and notifies them at the time when they are in a geographical zone depending on the proximity technology you are choosing.
Let’s take one example, beacons are mainly used as an indoor detection device and it can notify an application user something when they walk by its range. It could be something that a mobile asset that leads us to reach to the new level.
Mobile Apps Give Better Personalization
Talking about the personalization, it is something about delivering customized communication to users based on their locations, interests, usage behavior and more. Using mobile application, it becomes easy to treat users with a personalized experience.
In addition to this, mobile applications enable users to set up their preferences at the start, based on which users can be served with customized content. Applications can also be tracked and observed user engagement and make use of it to deliver custom recommendations and updates to the users. Moreover, apps can also recognize the location of the users in real-time to deliver geography-specific content.
Personalization not only enhance the user experience, but it also helps boost the conversion rates of the applications. If you serve your users with excellent personalized content, they can have a high chance of making a conversion.
Application Users Known for Converting 3X than Websites
As per the Criteo research, applications are converting overall 3X more than mobile web and below are some of the conversion metrics that have been broken down. Apps are performing the following:
- Bring 4.6X more product views compare to the mobile browser.
- Contribute to 2.5X more add-to-basket rates than the mobile browser.
- Is 1.2X more possibly to check out/purchase products than mobile browsing websites do.
Some of the important things that you need to keep in your mind. First, you should consider how you are going to attract new users to your brand and think of tools that you will use to retain them.
After that, you can also evaluate how your overall omnichannel strategy affects your mobile marketing channel. Using mobile, you can facilitate offline activities through proximity marketing that is one to consider.
Mobile Apps Track Customer Data in a Better Way
Do you know that measuring allows you to manage and make better decisions? One of the major effects comes from data-driven decisions. Customer engagement tools and indoor behavior through beacons will drive conversions if you measured the mobile apps on customer preferences.
Eventually, it helps in generating revenue for your business. Depending on the types of mobile analytics tools you are using, tracking customer data on applications is completely agile than compared to the browser because of its limited capabilities.
Capability of Working Offline
Perhaps, it is the most fundamental difference between a mobile website and an application has. However, it is true that mobile apps need an internet connection to do lots of its tasks, but still, they can deliver main basic content and features to users in offline mode.
For example, one banking application can deliver a comprehensive range of features like installment calculation, tax calculation, determination of loan limit, etc. These are some of the main features that will work without the help of an internet connection.
Add-on feature: Although mobile websites are popular for using caching to load web pages without an internet connection, they can deliver limited functions and features.
Applications Perform Faster Compared to Websites
If you have a well-designed and developed mobile application for your business, it will work wonderfully and perform actions instantly than a mobile website also. Generally, mobile applications are storing their data locally on mobile devices, whereas websites are using web servers. Because of this reason, data retrieval happens instantly in mobile applications.
Moreover, mobile apps can save users’ time by storing their preferences and making use of proactive actions on users’ behalf.
So, these are the major reasons why mobile users are generating more value compared to the mobile website. Still, if you do not have a mobile application, representing your business, it’s high time to have an application that showcases your products and services.
Get in touch with an experienced mobile application development company that already developed enormous mobile apps of varied categories.